Harte-Hanks launches DM service scaled for smaller technology vendors

Share this content:

Extending its leadership in direct marketing for the technology market, Harte-Hanks Inc. unveiled a multichannel direct marketing service designed specifically for small- and medium-sized enterprises that is built on the targeting capabilities of the Harte-Hanks Ci Technology Database.

The offering, CiMarketConnect, is a packaged end-to-end campaign management product developed expressly for emerging technology vendors. The CiTDB tracks technology installations, business demographics, key IT decision makers and planned purchases at more than 680,000 locations throughout North America, Latin America and Europe.

According to San Antonio-based Harte-Hanks, the core of CiMarketConnect -- access to highly qualified leads from the CiTDB -- is combined with scaled creative services, consultative program management, e-mail fulfillment, outbound calling and automated lead delivery services. These are all the tactical tools needed to execute and optimize an effective short-term direct marketing campaign, delivered at a value point that a small- or medium-sized technology vendor can implement.

The new service is available immediately in North and Latin America to Harte-Hanks CiTDB clients.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here