Harte-Hanks introduces Security and Surveillance System

Share this content:
General Manager, Harte-Hanks Market Intelligence
General Manager, Harte-Hanks Market Intelligence

Harte-Hanks Market Intelligence, a provider of b-to-b lead generation and targeted marketing products, has added Surveillance Security System to its Ci Pipeline product, said Harte-Hanks' Market Intelligence general manager Randy Ilas. 

The system adds surveillance capabilities to the Ci Pipeline product and provides marketing opportunities to vendor clients, Ilas said. “Technology vendors benefit from this information by being able to get to these prospects before their competition,” Ilas explained. 

Because Harte-Hanks tracks purchases and installations of its business solutions, including its Surveillance Security System, it can provide lists of the companies that installed its solutions to other technology vendors, who can use that information to generate sales leads. For instance, a company that sells video security software can use information on who has video cameras installed, as well as who plans to install them in order to identify prospects for their software.

“Harte-Hanks tracks business' technology installation and purchase intentions for 67 technologies including Security Surveillance,” Ilas added, “and our clients use this information to identify sales opportunities for their products and services.”


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above