Harte-Hanks Introduces Multichannel Solution

Share this content:
Harte-Hanks Inc. yesterday began offering Harte-Hanks M/CIS (Multi-Channel Information System), a marketing software solution for planning, executing and tracking multisegment promotions using automated customer data analysis.


M/CIS is built on Harte-Hanks proprietary P/CIS database and Desktop Direct software technology used by retailers and financial service companies.


According to Billerica, MA-based Harte-Hanks, M/CIS allows organizations to track and to analyze customer touch points, behaviors and preferences to drive subsequent customer communications in mail, telephone, e-mail and other media.


Meanwhile, Harte-Hanks' Trillium Software division announced that Oracle Corp. has embedded the Trillium technology into Oracle Warehouse Builder.


Trillium lets users investigate, identify, validate and match customer information from diverse data sources and legacy systems, while maintaining a current and accurate view of their data.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here