Harte-Hanks iMarket Form Alliance

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Harte-Hanks Market Intelligence, La Jolla, CA, a provider of database products and solutions to the hi-tech and communications industries, said this week it has signed an agreement to offer technology-buyer information through iMarket Inc., Waltham, MA, and its Internet business unit, zapdata.com.

Acquired by Harte-Hanks in 1999, Harte-Hanks Market Intelligence - formerly ZD Market Intelligence - is best known for its proprietary CI Technology Database, which tracks computer technology at more than 370,000 business sites around the world. To collect this data, Harte-Hanks interviews more than 50,000 information technology buyers each month in 17 countries and asks almost 10 million questions a year. Harte-Hanks offers information on job specifics and the quantity of technical equipment like PCs, local area networks and T1s.

As part of the alliance, the information supplied by CI Technology Database will be combined with the services, tools and data from zapdata.com - including 18 million contact names at 11 million U.S. businesses, detailed customer analysis, lead enhancing and profiling, and market penetration reports - allowing customers to research companies that are doing two-thirds of today's information technology spending.

"Combining iMarket's technology with our enhanced data content will help many companies zero in on their best customers," said Larry Friedberg, vice president of product planning at Harte-Hanks Market Intelligence.

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