Harte-Hanks Hatches Super Plans

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Companies marketing any of 25 technology products or services can be alerted daily to the buying plans of large businesses and organizations by the new Super Plans service from Harte-Hanks Inc., the San Antonio company said yesterday.


Harte-Hanks' market intelligence team completes telephone-based interviews monthly with 60,000 information technology buyers and influencers to build the CI Technology Database. The database monitors installed technology and spending plans at nearly 700,000 business, government and institutional sites in North America, Europe and Latin America.


Each year, 80,000 technology buying plans are identified during these interviews. The daily Super Plans updates give specifics regarding what the organizations plan to buy as well as their purchase timeframes, budgets, budget status, decision makers and business driver reasons for the proposed technology purchase.


Among the 25 product areas covered by Super Plans reports are wireless local area networks, servers, server consolidation, phone systems, wide area network servers, personal computers, storage area networks, network-attached storage, customer relationship management systems and enterprise resource planning systems.


Harte-Hanks also announced yesterday an agreement with Cendris, The Hague, the Netherlands, a TPG Post company, that will let business marketers use the market intelligence assets of both companies for more relevant, targeted sales and marketing communication.


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