Harte-Hanks Hatches Super Plans

Share this content:
Companies marketing any of 25 technology products or services can be alerted daily to the buying plans of large businesses and organizations by the new Super Plans service from Harte-Hanks Inc., the San Antonio company said yesterday.


Harte-Hanks' market intelligence team completes telephone-based interviews monthly with 60,000 information technology buyers and influencers to build the CI Technology Database. The database monitors installed technology and spending plans at nearly 700,000 business, government and institutional sites in North America, Europe and Latin America.


Each year, 80,000 technology buying plans are identified during these interviews. The daily Super Plans updates give specifics regarding what the organizations plan to buy as well as their purchase timeframes, budgets, budget status, decision makers and business driver reasons for the proposed technology purchase.


Among the 25 product areas covered by Super Plans reports are wireless local area networks, servers, server consolidation, phone systems, wide area network servers, personal computers, storage area networks, network-attached storage, customer relationship management systems and enterprise resource planning systems.


Harte-Hanks also announced yesterday an agreement with Cendris, The Hague, the Netherlands, a TPG Post company, that will let business marketers use the market intelligence assets of both companies for more relevant, targeted sales and marketing communication.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above