Harte-Hanks' CI Technology Database Now Tracks Trends

Share this content:
Harte-Hanks added a Trend Module for its CI Technology Database that provides data on installation growth or reduction for companies in 35 technology product segments, the San Antonio company said yesterday.


Data for the CI Technology Database is gathered monthly when the Harte-Hanks market intelligence team interviews 40,000 information technology buyers at 280,000 IT installations in North America.


The Trend Module features annualized growth rates for each business site in segments including total PCs, total servicers, total phone extensions and total network lines. Growth rates are calculated based on results of interviews with a specific site over time.


Clients use Trend Module information to understand which business sites are growing different components of their IT infrastructure.


In other news, Harte-Hanks said its technology e-mail database now offers addresses for more than 350,000 technology and business contacts in North America. Compiled mainly via phone interviews and confirmed via e-mail, the database provides targeting ability with the use of more than 350 technology and demographic criteria from the CI Technology Database and the latest in e-mail delivery and tracking capabilities.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above