Harrah's Entertainment Wins Data Warehousing Award

Share this content:
Harrah's Entertainment, Las Vegas, has received the 2000 Best Practices in Data Warehousing Award from The Data Warehousing Institute in recognition of the highly successful Total Rewards customer loyalty program that is driving double-digit same-store sales growth. The recipient of the award is chosen on three criteria: the development of a practice that can be followed by others; its innovation; and the impact on the success of the business.


The Total Rewards program is based on information provided by NCR Corp.'s Teradata database. Both companies will be recognized at the TDWI Best Practices in Data Warehousing and E-Business Intelligence Conference this August in Boston.
close

Next Article in Data/Analytics

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above