*Hanover President: Print, Database, Web Determine Catalog Success
"Direct mail catalogs combined with database marketing are the most economical way to acquire e-commerce customers," Kaul said. "By the same token, e-mail and database marketing is the most effective way to communicate with and steer existing customers to target offers."
Hanover Brands is the company's business-to-consumer direct marketing unit. Its titles include Domestications, The Company Store and Company Kids, and Gump's.