Hallmark Chooses NCR to Help Target New Products

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NCR Corp., Dayton, OH, said recently that Hallmark Cards, Kansas City, MO, has selected NCR's customer relationship management solution to help the company identify new products and services that appeal to specific consumer segments.

The CRM suite will work with the data in Hallmark's NCR Teredata Warehouse to allow the company to fine-tune its products and services to meet and anticipate the needs of consumers. The data warehouse used by Hallmark gathers information from in-store purchases, Hallmark's Web sites and in-store kiosks.

"With the combination of CRM technology acquired from Ceres and NCR's Teredata warehousing, Hallmark will be equipped to learn even more about what products consumers buy and even anticipate changes in the market," said Peter Heffring, president of NCR's CRM Solutions Division.

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