Groupon selects Vertica for business analytics platform

Share this content:

Groupon has hired Vertica Systems, a real-time analytics platform provider, to analyze subscriber behavior and scale its business intelligence capabilities, the daily deal site said January 18.  

Chicago-based Groupon will use Vertica's platform to analyze data to attribute revenue and other performance metrics to individual consumers.

Vertica participated in an RFP process with “approximately half a dozen companies,” said Mark Johnson, chief data officer at Groupon. He added that Groupon has already “seen results that are now in the hands of decision-makers within the company” since beginning to use the service last month. Johnson declined to name the other companies that participated in the search process.

“We went with Vertica for a list of reasons,” he said. “Most notably it has strong word-of-mouth among people I've worked with in Silicon Valley and it is tremendously easy to use.”

The companies also said in a statement that Groupon selected Vertica for its Amazon Elastic Cloud Computing offering, among other reasons.

“Groupon chose Vertica because of price-performance and scale,” said Christopher Lynch, president and CEO of the analytics provider.

Groupon has been very active in its business dealings in recent months. On January 11, it raised $950 million in funding to support its infrastructure and to help it expand. It also acquired deal websites SoSasta in India, Grouper in Israel, and Twangoo in South Africa the same day. Last month, Groupon made headlines when it reportedly turned down a $6 billion acquisition offer from Google.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above