Gov. Bush Sees $1.8M in Initial Mailing

Share this content:
Texas governor George W. Bush Jr. raised nearly $2 million in a month through a mailing sent out to gauge the level of support he'd receive during a run at the 2000 presidential election.


According to Mindy Tucker, deputy communications director for the governor's exploratory committee, several hundred thousand pieces were sent out to his "friends" in March. She would not reveal the actual number of pieces sent out or where they got the names from.


The goal of the mailing was to raise $2 million. As of March 31, Tucker said the total amount of donations raised through the piece was $1.8 million.


"We still have donations coming in and we have not yet finished calculating them all," she said. "We believe we will exceed that $2 million mark. At this point I would characterize the campaign as being very successful."


A spokesman for the committee said before the exploratory committee mailing was sent out, supporters of the governor helped raise donations through "friend-to-friend" contact. He described this as representatives calling supporters as well as nonsupporters of Bush asking them to send in donations. Letters were also sent out. At the cut off date -- where potential presidential candidates had to file the amount they raised as well as their expenditures with the Federal Election Committee -- Bush's exploratory committee had helped to raise $7.6 million.


The piece was a one page letter, personally addressed to the recipient, from the governor that outlined some of his accomplishments during his tenure as the governor of Texas. People were asked to make a donation of $250 or $500.


Tucker said the committee is planning future mailings but plans have not been finalized.


Bush has yet to officially announce whether or not he will be running for president in the 2000 election.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here