GoTo.com Flaunts Its Goods to High-End Advertisers With New Ad Campaign

Share this content:
GoTo.com, a search, shopping and auction portal, launched a national integrated marketing campaign on Friday with the ultimate goal of attracting 10,000 new high-end advertisers by the end of the year.


The four-month campaign is designed to primarily target medium and large companies conducting business on the Web. It consists of traditional direct marketing, opt-in e-mail, referral marketing and online advertising components.


The campaign focuses on the expansive reach of the GoTo network through its recent partnerships with America Online, CompuServe, Netscape and CNET. GoTo claimed that its search results will reach up to 60 million unique users, or roughly 75 percent of the U.S. online audience, once these partnerships are finalized.
close

Next Article in Data/Analytics

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above