GotMarketing Debuts Opt-In List Builder for E-Mail

Share this content:
GotMarketing Inc., a provider of permission-based e-mail marketing software, yesterday introduced Opt-in List Builder, software that enables marketers to easily request, collect and store e-mail addresses from Web site visitors.


The company said Opt-In List Builder includes a graphical icon that acts as a "call-to-action" on a Web site. That call-to-action can read "Sign Up for Our Newsletter" or "Become a Member" and includes the HTML necessary to capture the e-mail addresses of Web site visitors and confirm their desire to receive mail in the future.


E-mail capture is automatic, GotMarketing, Cambell, CA, said, eliminating the need to manually download information from an in-house database to a list manager.


"If businesses aren't asking Web site visitors if they'd like to receive e-mails in the future, they are missing an enormous opportunity to generate leads, increase revenue and build customer loyalty," said Teri Dahlbeck, president and co-founder of GotMarketing.


The company said that Opt-in List Builder generates real-time reports on how many e-mail addresses each icon collects. In addition to e-mail addresses, the software also can be configured to capture first and last names.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above