Gordmans Selects Alliance Data Systems for Gift Card Service

Share this content:
Alliance Data Systems Corp., a provider of transaction services, credit services and marketing services, signed an agreement with private label credit card client Gordmans Inc. to provide the apparel and home fashions retailer with a gift card program.


The gift card program, a new Alliance Data offering, will provide Omaha-based Gordmans with gift card transaction processing, reporting, and customer service functions. It also allows Gordmans to offer flexible denominations, easy re-loading and the ability for Gordmans' customers to use the card for in-store credit and returns.


Also, Gordmans' gift card program will be integrated with its existing private label program. This gives its customers the ability to use a variety of payment methods while providing Gordmans with sales and service opportunities.


For example, private label rewards can be fulfilled via gift cards and gift card promotions can be included within the private label cardholder welcome kit.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above