Gordmans Selects Alliance Data Systems for Gift Card Service

Share this content:
Alliance Data Systems Corp., a provider of transaction services, credit services and marketing services, signed an agreement with private label credit card client Gordmans Inc. to provide the apparel and home fashions retailer with a gift card program.


The gift card program, a new Alliance Data offering, will provide Omaha-based Gordmans with gift card transaction processing, reporting, and customer service functions. It also allows Gordmans to offer flexible denominations, easy re-loading and the ability for Gordmans' customers to use the card for in-store credit and returns.


Also, Gordmans' gift card program will be integrated with its existing private label program. This gives its customers the ability to use a variety of payment methods while providing Gordmans with sales and service opportunities.


For example, private label rewards can be fulfilled via gift cards and gift card promotions can be included within the private label cardholder welcome kit.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here