Gordmans Selects Alliance Data Systems for Gift Card Service
The gift card program, a new Alliance Data offering, will provide Omaha-based Gordmans with gift card transaction processing, reporting, and customer service functions. It also allows Gordmans to offer flexible denominations, easy re-loading and the ability for Gordmans' customers to use the card for in-store credit and returns.
Also, Gordmans' gift card program will be integrated with its existing private label program. This gives its customers the ability to use a variety of payment methods while providing Gordmans with sales and service opportunities.
For example, private label rewards can be fulfilled via gift cards and gift card promotions can be included within the private label cardholder welcome kit.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters