Godin: Web Thinking Needs to Change

Share this content:
SEATTLE--Addressing a large crowd at the opening day of the National Center for Database Marketing's 21st National Conference & Exhibition here this week, Seth Godin, president and CEO of Yoyodyne, said many businesses need to change the way they think about the Web. First of all, Godin said, the Web is the "greatest, biggest zero-billion-dollar industry there is." Then he debunked many myths that surround the Web, such as the number of hits and eyeballs are the way to measure success on Web sites or that you must build great content to get people to come to your Web site. "People are confusing activity with success," he said. "Even if every day 35 million people looked at [your] Web site, it doesn't mean you're making any money." The people attending his presentation -- direct marketers -- are going to be the masters of the Web over the next 10 years, he said, not the ones attending technology conventions. "The Net is the greatest direct marketing medium in history," Godin said. "Free stamps, free frequency, no postage, no printing. That's a really exciting place to be, especially since as a direct marketer, you understand that everything you do in your life stems from the fact that print costs money and stamps cost money."
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above