George Mason University looks to Hobsons' CRM tools

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George Mason University has tapped Hobsons' Enrollment Management Technology (EMT) to streamline its student application and acceptance process.

The university is currently home to more than 16,000 full-time students, including 2,229 freshmen. It is experiencing a boom in applicant numbers, thanks, in part, to its recent No. 1 ranking in US News and World Report's list of “Up-and-Coming National Universities.”

“At Mason, innovation and entrepreneurship have been integral parts of our history since our founding,” Daniel Robb, assistant dean of Mason admissions, said in a statement. “As we continue that spirit and expand upon our international reputation for excellence, we believe Hobsons to be the perfect partner for these efforts.”

"George Mason University is in a time of exceptional success in its history, and amidst that, realizes [it] did not achieve this ranking without embracing positive change,” Sasha Peterson, EMT managing director for Hobsons, said. “Hobsons is extremely proud to partner with Mason to help the university continue to attract the best and brightest students, furthering Mason's commitment to excellence by utilizing our cross-media technology tools.”

Mason will use Hobsons' EMT Connect Admissions CRM to manage all admissions communications, track results and interact with prospective students. The Virginia university also will offer prospects a single online application through EMT Apply Yourself software, which feeds application data directly to the EMT CRM system. Apply Yourself also will help Mason admissions staff schedule prospective student events and interviews.

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