George-Mann Adds BTB List Division

Share this content:
George-Mann Associates Inc., Hightstown, NJ, expanded last month to include a business-to-business list management division.


"Businesses don't purchase as much over the Internet as they do through direct mail," said Rick Rohrer, vice president of sales and finance at George-Mann. Rohrer, who heads the new division, added that this was one reason for the move into BTB list management.


Additionally, the BTB division will help pick up any slack attributed to the Internet in the consumer list division. The firm has managed strictly consumer mailing lists in the past.


There are 18 BTB files available through George-Mann, including more than 900,000 Women Professionals and Executives, more than 400,000 Attorneys and more than 500,000 Engineers. Eight additional BTB lists are expected to be available by late June.


George-Mann has been a consumer list manager for 35 years.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above