Genalytics Offers Prospect Platform

Share this content:
Genalytics, a supplier of business analytics software for marketing and risk management, is expected to introduce Genalytics Prospect today. The program is a Web-based prospect-targeting platform that lets data owners and list resellers integrate advanced customer profiling and scoring models into the list selection process.

Though larger organizations executing major direct campaigns often use sophisticated predictive analytics to improve targeting, the cost of analytics is typically prohibitive for small and midsize organizations that run less-expansive campaigns. Genalytics Prospect addresses this challenge, according to the Newburyport, MA, company.

Genalytics Prospect lets agencies, data compilers, list brokers and marketing service providers offer a private-label Web-based portal that provides automated customer profiling, modeling and scoring as well as list selection.

Marketers can apply these sophisticated scoring models to any campaign without any specialized knowledge. Each model is unique and precisely targeted based on the customer or responder input. Genalytics Prospect delivers qualified leads at a lower net cost per response, as well as higher cross-sell and blind response rates with better marketing ROI, Genalytics claims.

Genalytics makes this platform available through its authorized reseller program. Qualified partners receive unlimited access to the platform through a Web-based interface and a reseller discount on any customer profiles, modeling or data purchases.

This partner program also features a pricing model in which analytic scoring is included in the cost of any list purchase. Rather than paying a fixed price per model or analytic project, Genalytics Prospect's list scoring is delivered as an additional select on a per-thousand-name-purchased basis. This lets Genalytics provide model-scored lists that deliver high response rates for about the same price as a standard compiled list, according to the company.

Melissa Campanelli covers postal news, CRM and database marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above