Gartner: CRM Software Often Isn't Used

Share this content:
A survey of nearly 700 companies conducted by research firm Gartner indicates that 42 percent of enterprises that purchased CRM software licenses have yet to install them.


One reason for the delay is that software companies often encourage customers to buy more licenses than they may initially need by offering large-volume discounts, Gartner said.


Though some buyers think it is worth it to buy in bulk even if they don't use the software, Gartner said, it could cost them in the end. For example, some companies are required to continue paying maintenance fees annually for several years whether they use the software or not.


Other reasons CRM software often goes to waste, according to Gartner, include a resistance to change and new technology among workers; declining technology budgets for the consulting services needed to install the applications; and workforce cuts.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here