Gartner: CRM Software Often Isn't Used

Share this content:
A survey of nearly 700 companies conducted by research firm Gartner indicates that 42 percent of enterprises that purchased CRM software licenses have yet to install them.


One reason for the delay is that software companies often encourage customers to buy more licenses than they may initially need by offering large-volume discounts, Gartner said.


Though some buyers think it is worth it to buy in bulk even if they don't use the software, Gartner said, it could cost them in the end. For example, some companies are required to continue paying maintenance fees annually for several years whether they use the software or not.


Other reasons CRM software often goes to waste, according to Gartner, include a resistance to change and new technology among workers; declining technology budgets for the consulting services needed to install the applications; and workforce cuts.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here