Fulcrum Revs Up Interest With Direct Mail, Sweepstakes

Share this content:
ATLANTA -- Fulcrum Analytics' little red corvette themed direct mail piece and booth sweepstakes was a prince of a campaign.


The standout element was a tube mailer that made the sound of a car revving up its motor when the lid was pulled out. Attached to the lid was a key that recipients could bring to the DMA·05 show and enter a sweepstakes to win a little red corvette that was on display at Fulcrum's booth. The rechargeable car sits two children up to 125 pounds and travels 5 mph.


Fulcrum, New York, mailed the piece to 1,200 names off the list of DMA·05 attendees. Response as of Monday morning was encouraging.


"We must have had 200 people in the first hour," Fulcrum executive vice president Scott Morrison said.


By Tuesday afternoon, the sweepstakes had drawn enough interest that the database marketing solutions company opened entry to anyone who filled out a form at the show. It will name a winner in the next few weeks.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here