Fulcrum Releases Customer Equity Analysis Tool for Retailers

Share this content:
Fulcrum, a provider of integrated database marketing solutions, debuted its proprietary Customer Equity Models, a ground-breaking methodology for segmenting customers by their propensity to increase, maintain or decrease spending in the future.


Customer Equity Modeling uses a number of powerful statistical techniques like latent class analysis and stochastic models to predict future spending patterns and lifetime value at a customer level.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here