Fulcrum Releases Customer Equity Analysis Tool for Retailers

Fulcrum, a provider of integrated database marketing solutions, debuted its proprietary Customer Equity Models, a ground-breaking methodology for segmenting customers by their propensity to increase, maintain or decrease spending in the future.

Customer Equity Modeling uses a number of powerful statistical techniques like latent class analysis and stochastic models to predict future spending patterns and lifetime value at a customer level.

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