FTC Supports Federal DTC Ad Inquiry

Share this content:
The Federal Trade Commission is supporting efforts by the Food and Drug Administration to survey patients and doctors to determine the effects of direct-to-consumer pharmaceutical advertising.


FDA officials are trying to determine the potential benefits and harms caused by DTC ads. In comments submitted Thursday to the U.S. Office of Management and Budget, the FTC proposed additional inquiries into DTC effects on insurance and drug costs.


Such surveys could help officials evaluate whether DTC ads lead to lower prescription drug prices, the FTC said.


In June, the American Medical Association called for increased disclosures in DTC drug ads due to fears that the ads drive up drug prices by convincing consumers to request brand-name drugs when cheaper generics suffice.


Pharmaceutical Research and Manufacturers of America has stated that DTC drug ads empower consumers by helping them make their own healthcare choices.


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above