Frequency Marketing Offers ValuScape Loyalty

Share this content:
Frequency Marketing Inc., Cincinnati, yesterday introduced ValuScape Loyalty, a standalone application that lets marketers score, segment, analyze, query and report on customer transactions and behaviors.


ValuScape is a datamart, which essentially is a data warehouse focused on one area of business, in this case customer transactional behavior. It can store and analyze data from millions of customers with hundreds of millions of transactions. Datamart information can include the nature, payment type and location of purchases.


ValuScape works independently or with Frequency's proprietary Loyalty Solutions Platform. It can be used on any database platform, supports third-party reporting and accepts data from CRM systems and legacy databases, the company said. It offers standard and proprietary analytical templates including RFM segmentation; value, potential and attrition scores; attrition risk; and return on investment.


ValuScape is available in two configurations with pricing from $20,000-$315,000. The two delivery models are ValuScape Service Bureau, where Frequency hosts the application and charges a monthly fee for operational assistance, data processing and report generation; and ValuScape Software License, where the client hosts the application with pricing that includes a licensing fee and monthly charges for technical support.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here