FreeRide Signs 3 DMers

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FreeRide, New York, an online destination that lets consumers earn reward points while shopping with leading national retailers, signed Radio Shack, Verizon Wireless and America Online as its newest major accounts.


Recently acquired by marketing services and technology firm Endai Worldwide, FreeRide's featured retailers include Amazon, Best Buy, Gap, Staples, Macy's, NetFlix, GiveAnything.com, Oriental Trading Company and ShopNBC.com.


FreeRide Tokens also are earned for each first-time visit to FreeRide.com's national retailers as well as for reading FreeRide's membership e-mails and clicking on the links within.


FreeRide said it is continuing to boost server capacity to accommodate membership growth and is installing data management tools to better measure and maximize revenue per member.


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