ForeSee acquires Red Spade

Share this content:

In a move designed to add actionability to its customer satisfaction analyses, ForeSee Results said today that it has acquired Red Spade, which provides online usability audit reviews.

ForeSee Results employs the University of Michigan's American Customer Satisfaction Index to measure customer satisfaction for some of the largest multichannel merchants and identify the problem areas that will yield the biggest payback once addressed.

"Our focus has been on what to fix and why to fix it," said Larry Freed, president/CEO of ForeSee Results, adding that the company's client base has been growing and its revenue has increased 100 percent over a two-year period.

The deal with Red Spade will enable ForeSee, Ann Arbor, MI, to take its work with clients a step further.

"Our clients were asking us to take things a step further and saying æHelp us solve the problem, not just identify it,'" Freed said.

Typically, usability audit reviews are done on a system basis, he continued. However, this can often present a challenge to clients as they don't have the resources to fix everything that is wrong or the ability to know where to start.

By combining Foresee Results' customer satisfaction analysis with Red Spade's proprietary usability audit reviews, clients will be able to receive recommendations on what they should do to address specific visitor satisfaction concerns.

ForeSee and Red Spade, Chicago, have worked together on several accounts during the past several years.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above