Ford Selects Aprimo Marketing

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The Ford Motor Co.'s global marketing group announced yesterday that it has selected Aprimo Marketing to help better plan, track and manage its resources and to better identify and deliver return on investment on its marketing investment.


Aprimo Marketing, an enterprise marketing management software vendor, is a Web-based platform that enables marketers to manage services including direct and e-mail marketing, sales leads, events, finances, Web responses, marketing communications and planning.


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