Forbes Reassigns Management of Lists

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Business publisher Forbes today is expected to announce the reassignment of the management of its list files to American List Counsel and Worldata/WebConnect as of Nov. 15.

American List Counsel, Princeton, NJ, will manage the Forbes magazine file of more than 750,000 active subscribers.

Worldata/WebConnect, Boca Raton, FL, will handle the Forbes direct mail newsletter files, which include titles such as Forbes Special Situation Survey, Gilder Technology Report, Forbes/Andrew Seybold's Wireless Outlook, Forbes Aggressive Growth Investor and the Forbes Newsletter Masterfile.

Forbes subscribers have an average household income of $275,000 and average net worth of more than $2 million. Sixty-seven percent are top management professionals, and 86 percent influence purchases for their companies.

The files are currently managed by The Lake Group, Rye, NY.


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