Food Service Provider Launches Student Loyalty Card

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College dinning services company Aramark introduced a loyalty card yesterday that allows students to earn points for all on-campus dining purchases.


The program, called Jam, allows users to redeem points for items like brand name sporting goods, electronics, fashion accessories and gift cards.


Students will also be encouraged to donate points to America's Second Harvest, a nationwide hunger relief organization.


Jam is being introduced at six universities: East Carolina University, The George Washington University, Grand Valley State University, Indiana University of Pennsylvania, University of South Florida and the University of Pennsylvania.


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