Focus USA Begins E-Mail Initiative

Share this content:
Data solutions provider Focus USA yesterday announced its e-mail marketing initiative, eBase, which will provide opt-in e-mail files, e-mail buyers at postal address and e-mail appending services to its clients.


"EBase establishes an innovative way to reach the same highly targeted and responsive prospects via e-mail, postal mail and telemarketing," said Lori Collins, manager of business development at Focus USA, Hackensack, NJ. "Our clients need multiple prospect touch points that utilize highly targeted lists with large enough universes for rollout potential."


Focus USA is able to provide its e-mail services through partnerships with Web sites that opt members in to receive third-party solicitations.


Some selects available on Focus USA's over 14 million opt-in e-mail addresses include presence of children, age, income, occupation, new bankcards, ethnicity and buying propensity.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above