FloNetwork Offers XML-Based E-Messaging Platform

Share this content:
FloNetwork Inc., a provider of e-mail messaging technology and services, is releasing what it calls the industry's first e-messaging services platform built around the extensible markup language.


The new platform is intended for "sophisticated" marketers and not for casual or first-time users, according to the Toronto-based company. The platform uses XML to automate a marketer's ability to connect customer information from a variety of databases into a personalized, event-triggered e-mail campaign.


XML is a computer language like HTML that Web browsers can read. It is intended for use with highly structured data such as spreadsheets, address books and financial transactions. XML is essentially a set of rules for designing text formats that can easily be generated and read by a computer.


FloNetwork said its clients are using the XML platform to automatically update and add subscribers from a variety of sources to permission-based mailing lists.


They also are sending personalized messages to recipients selected on the basis of rules. It also allows clients to integrate e-mail messaging into all aspects of their web sites.


Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above