FleetBoston to Install Xchange EnAct at Retail Branches

Share this content:
FleetBoston Financial will install Xchange Inc.'s Xchange EnAct at all of its retail branches, the companies said this week.


Xchange EnAct, which is already deployed at 900 of Fleet's 1,200 retail branches, is designed to allow frontline customer contact personnel at the branch to use customer information to optimize customer value.


FleetBoston, the eighth-largest financial holding company in the United States, expects Xchange EnAct's ability to strengthen the customer and sales management processes in the branches, allowing staff to deepen and retain relationships more effectively with their best customers, the company said.


"We chose Xchange EnAct to give us a better way to combine and deploy the value of three of our most important assets -- our customer base, our investment in customer information technology and our frontline staff," said Roy Lever, director of branch banking at Fleet.


Xchange, Boston, a customer relationship management vendor, made the announcement last week.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above