Fleet, Compaq Team for Fusion Card Promo

Share this content:
Fleet Credit Card Services has started an exclusive promotion for its Fusion smart Visa credit card with Compaq Computer Corp. that takes advantage of Compaq's Internet keyboard.

All new Compaq Presario 5000 and 7000 Series desktop PCs feature a tear-off tag promoting the new card. The tag directs customers to the Web site http://compaq.fusioncard.com to receive further information about the card's features. Consumers will be able to apply for the card online beginning July 15.

The PCs also have a dedicated "hot button" on the keyboard that connects the consumer directly to the Fusion card site.

"We chose to promote the card with Compaq because they were the first to come out with an Internet keyboard," said Erik Buchmiller, vice president of business development at Fleet Credit Card Services, Horsham, PA, a subsidiary of FleetBoston Financial. "Compaq's user demographic also matches our demographic." Buchmiller would not disclose specifics regarding the customer demographics.

Fleet also plans to start a direct mail campaign to promote the card within two to three months. Buchmiller said that it was too early to disclose specifics.

The Compaq PCs include a smart-card reader built into the keyboard that lets cardholders scan the password-protected card for online shopping. It also allows users to enter the Fusion card Web site to view account balances, rewards program information and perform balance transfers.

The no-fee card includes an optional rewards program in which consumers earn one point for each dollar spent on retail purchases, or airline miles on any U.S.-based carrier. Cardholders receive 1,000 points at enrollment. The card also will include a "Cash Back Marketplace" program as of July 16, in which cardholders may earn up to 15 percent cash back when shopping at 200 partner online merchants.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above