Firstwave, IBM Offer eCRM Through Desktop
The software will be available through an application service provider model.
"In the past, people have had two choices, to use a Web-based solution 'as is' or to purchase a CRM solution, have it customized for their needs and implemented internally," said Richard Brock, Firstwave's president/CEO. "The latter is usually a very lengthy and expensive process. Firstwave has introduced a third option," he said.
"Firstwave eCRM combines the benefits of the Internet, the rapid deployment and anytime, anywhere access to CRM information, with features usually only available through user-owned, client-server CRM solutions and easy-to-use customization capabilities," he said.