Firstlogic, Qsent Team on Telephone Data Appending

Share this content:
Firstlogic Inc., an information quality and mail automation solutions company, is expected to announce today that it will partner with directory information services provider Qsent to deliver a telephone directory update solution that appends phone numbers to client address information.

The new data append solution from Firstlogic, La Crosse, WI, will use Qsent's iQ411 directory information services to offer the most current and reliable telephone listings available in real-time and batch configurations.

"With customer contact data decay rates at 5 percent per month, enterprises intending to maintain or improve personalization must find a way not only to append, but also to update their customers' contact information," said Doug Laney, vice president of the META Group, an information technology consulting business. "Moreover, the need for real-time or near real-time validation to help thwart fraud demands instant access to accurate directory listings."

Qsent's proprietary data enhancement and quality assurance processes manage an average of 500,000 updates to phone listings daily. The iQ411 service contains more than 140 million residential, business and government listings, using local telephone companies. The updates are put through sophisticated data loading and cleansing processing.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above