First USA Launches 'Customizable' Visa Card

Share this content:
First USA has launched the Liquid Visa Card, a customizable credit card that enables customers to set their own APR, the rewards program associated with the card, pick the card's design and choose a billing date.


The card is available to First USA customers by invitation only. Those applying for the card need a special ID number to sign up.


To market the card, First USA is mailing a CD-ROM shaped like a credit card that offers information about the Visa card account and the ID number needed to apply.


In addition to four card designs, those applying for the Liquid Visa card can choose from three annual rate programs. Two of the options provide an introductory rate -- one is a lower rate for a shorter time period, the other is a slightly higher rate for a longer period of time. The introductory rates are only good on balance transfers. The third rate is a standard fixed rate plan.


Three reward plans also are available. One offers cash rewards, another free merchandise and the third offers air miles.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above