First Marketing Starts Cardless Loyalty Program for Car Dealers

Share this content:
First Marketing began a cardless loyalty rewards program yesterday for the automotive market. Loyalty Accelerator works with a car dealer's customer database to track and reward ongoing transactions, without the need to swipe cards.


The program debuts at the 89th annual National Automobile Dealers Association Convention and Exposition Feb. 11-14 in Orlando, FL.


Customers join the program upon their first vehicle purchase or based on other criteria specified by the dealer. The program's foundation is the points-earning strategy, which the dealer can customize for sales, service and referrals. The dealer controls the services rewarded and the rewards offered.


Members can access account information and redeem points through a password-protected Web site. They receive various welcome materials in the first 90 days, and then ongoing personalized print and e-mail communications.


First Marketing said the program aims to compete with third-party service providers to keep customers coming back for service and parts after the initial vehicle purchase. The association reports that service and parts are 57 percent of a dealer's profit and 11.5 percent of revenue.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here