First Choice Chooses E.piphany CRM Software

Share this content:
The UK & Ireland division of First Choice Holiday PLC chose E.piphany E.6 CRM software to increase cross-sell and upsell opportunities across its multiple brands, E.piphany, San Mateo, CA, said yesterday.


First Choice is a leading European leisure travel company, encompassing more than 50 brands and 7 million customers. Its CRM objective is to streamline communications to obtain a single, consistent view of customers. Previously, each brand operated autonomously, without maximizing the chance to increase sales through cross-brand campaigns.


"As part of our commitment to change from a brand-centric to customer-centric organization, we looked for a CRM solution that would help us achieve our goal and [have] the flexibility to grow with us," said Claire Wilson, head of CRM at First Choice. "We needed to understand our customers' needs in order to enhance customer loyalty."


Phase one of the project went live in December, involving the centralization of all customer data and reducing operational costs by bringing all outsourced, data warehousing and marketing activities back in-house.


Phase one also focused on shop segmentation and retail outlet performance. Analysis of shop location, customer profiling and transactional history will let First Choice better target brochure requirements.


First Choice is considering further phases to provide Web personalization and leverage customer information across the call center network.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here