Firms Announce Database Analysis for Airlines

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Market research and data analysis firm Ruf Strategic Solutions said yesterday that it will create a customer database solution with Airline Automation Inc. sourced from airline reservations systems.

The solution, AirPower Direct, combines an air carrier's passenger reservation data with demographic, mail-order and proprietary Ruf lifestyle information.

According to Ruf Strategic Solutions, Olathe, KS, fewer than 20 percent of passengers belong to frequent-flier programs, making it difficult for carriers to establish contact with them, Ruf said.

AirPower Direct is a suite of products designed to facilitate an airline's customer relationship management and direct marketing strategies.

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