Fingerhut to Create Database Using Banta Software

Banta Integrated Media, Cambridge, MA, said yesterday Fingerhut selected its digital content management system as the companies content and product repository to address both its print and online publishing needs.

Banta's software will give Fingerhut benefits in productivity, target marketing and cross-media publishing, Banta said. It will create a single repository for print and online catalog workflows that will eliminate redundant manual processes, Banta said.
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings



DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...