Fingerhut to Create Database Using Banta Software

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Banta Integrated Media, Cambridge, MA, said yesterday Fingerhut selected its digital content management system as the companies content and product repository to address both its print and online publishing needs.

Banta's software will give Fingerhut benefits in productivity, target marketing and cross-media publishing, Banta said. It will create a single repository for print and online catalog workflows that will eliminate redundant manual processes, Banta said.

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