Fingerhut Picks Bigfoot Interactive for E-Mail Marketing

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Bigfoot Interactive, an e-mail marketing technology and services provider, is expected to announce today that it has been chosen as Fingerhut Cos. Inc.'s permission-based e-mail marketing provider.


Bigfoot Interactive will offer Fingerhut access to its advanced e-mail marketing technology platform, vertical market expertise and professional services designed to build profitable, long-term customer relationships and maximize marketing return on investment.


"Bigfoot Interactive has demonstrated a profound knowledge of our industry and our business goals," said Michael Sherman, president of Fingerhut, Minnetonka, MN, a leading database marketing company and the second-largest consumer cataloger in the United States. "We look forward to tapping into Bigfoot Interactive's expertise and technology to foster valuable customer relationships and drive additional revenue through our e-mail program."


Fingerhut's targeted e-mail program features relevant product specials, events and sweepstakes. Bigfoot Interactive's e-mail technology platform enables advanced segmentation and campaign management to create highly customized messaging.


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