Fingerhut Picks Bigfoot Interactive for E-Mail Marketing
Bigfoot Interactive will offer Fingerhut access to its advanced e-mail marketing technology platform, vertical market expertise and professional services designed to build profitable, long-term customer relationships and maximize marketing return on investment.
"Bigfoot Interactive has demonstrated a profound knowledge of our industry and our business goals," said Michael Sherman, president of Fingerhut, Minnetonka, MN, a leading database marketing company and the second-largest consumer cataloger in the United States. "We look forward to tapping into Bigfoot Interactive's expertise and technology to foster valuable customer relationships and drive additional revenue through our e-mail program."
Fingerhut's targeted e-mail program features relevant product specials, events and sweepstakes. Bigfoot Interactive's e-mail technology platform enables advanced segmentation and campaign management to create highly customized messaging.