Fingerhut Launches Spanish-Language Catalog in Chicago

Share this content:
Fingerhut Companies Inc., Minnetonka, MN, yesterday began test-mailing a Spanish-language catalog dubbed Fingerhut En Espanol in the Chicago area. The catalog's cover features Chicago Cubs star Sammy Sosa. Last year, the multi-title catalog company mailed nearly 9 million Spanish catalogs and this year plans to mail 18 different Spanish catalogs. The company added bilingual customer service representatives and a new call center in Tucson, AZ. Fingerhut also plans to launch a Spanish-language Web site. The catalog launch will include a full-scale ad campaign including Spanish-language newspaper, TV, radio and outdoor ads. Merchandise in the catalog includes jewelry, housewares, clothing and electronics.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above