*Federated to Combine Macy's Mail, Web Operations

Share this content:
Federated Department Stores Inc. yesterday said it consolidated Macy's e-commerce and direct mail operations under a single structure.


Starting this fall the Macy's By Mail catalog operation will merge with macys.com, uniting the planning, merchandising and support functions. The goal is to sell almost identical products across all Macy's retail channels. The consolidation should be completed by February.


"With this action we will combine those two organizations so that we'll have a very closely coordinated online and catalog operation," said Carol Sanger, vice president of corporate affairs at Federated Department Stores, Cincinnati.


There will be no changes in the Macy's By Mail catalog prior to next spring, Federated said. Through the fall, 15 direct mail catalogs are scheduled to go out.


Federated announced in March it would consolidate its disparate e-commerce and catalog operations under Federated Direct, a new division designed to create retail cohesion within the group.


The division now holds responsibility for bloomingdales.com, Bloomingdale's by Mail, macys.com, Macy's By Mail, and Fingerhut Companies -- direct-to-consumer brands that account for nearly 10 percent of Federated Department Stores' 1999 revenue of $17.7 billion.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here