Favorite Quotes to Guide and Inspire

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Mark Twain once said, "The difference between the almost right word and the right word ... [is] the difference between the lightning bug and the lightning."

Indeed. Words are powerful and illuminating. And on those rare moments when lightning strikes in the form of a quotation, I like to type it into a special file that I keep squirreled away in my computer.

Here are just a few of the bolts from the blue that I have collected over the years. Each springs from a lifetime of experience and offers a world of wisdom. Perhaps one or two will resonate with you and give you guidance or inspiration when you need it most:

"The most important word in the vocabulary of advertising is TEST." --David Ogilvy

"Advertising is what you do when you can't go see somebody. That's all it is." -- Fairfax Cone

"An idea can turn to dust or magic, depending on the talent that rubs against it." -- William Bernbach

"My definition of an educated man is the fellow who knows the right thing to do at the time it needs to be done. ... You can be sincere and still be stupid." -- Charles F. Kettering

"No living being is held by anything so strongly as its own needs." -- Epictetus

"No one cares how the salesman arrives, only that he has something interesting to say when he knocks on the door." -- Dean Rieck

"Promise, large promise, is the soul of an advertisement." -- Samuel Johnson

"The letter sells; the brochure tells." -- Saying in direct marketing

"Soon after a hard decision something inevitably occurs to cast doubt." -- R.I. Fitzhenry

"Many a small thing has been made large by the right kind of advertising." -- Mark Twain

"Exuberance is better than taste." -- Gustave Flaubert

"Nothing is more dangerous than an idea, when it is the only one you have." -- Emile Chartier

"The brain is a wonderful organ. It starts the moment you get up and doesn't stop until you get into the office." -- Robert Frost

"To see what is in front of one's nose requires a constant struggle." -- George Orwell

"Confidence comes not from always being right but from not fearing to be wrong." -- Peter T. McIntyre

"Opportunity is missed by most people because it is dressed in overalls and looks like work." -- Thomas Edison

"A problem well-stated is a problem half-solved." -- Charles F. Kettering

"Facts are to the mind what food is to the body." -- Edmund Burke

"You can see a lot just by looking." -- Yogi Berra

"The key to everything is patience. You get the chicken by hatching the egg -- not by smashing it." -- Ellen Glasgow

"The best way to have a good idea is to have a lot of ideas." -- Linus Pauling

"Some people see things and say why; I see things that never were and say why not." -- George Bernard Shaw


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