Favemail Engine Change Expands Services

Share this content:
Favemail, a viral e-mail marketer, has expanded its business model to include a broader range of e-mail marketing services and has renamed itself Expression Engines Inc.

The remodeled company seeks to combine direct marketing and e-mail campaigns with business consultation and analysis. Expression Engines has hired Al DiGuido, a former Ziff-Davis senior executive, as its CEO.

In its first life, Favemail, New York, operated almost exclusively as a viral marketing service, offering clients a tool to allow customers to use and promote company logos in their own e-mails. For example, NHL.com used Favemail during the 2000 playoffs to enable hockey fans to go to the league's Web site, download team logos and graphics, and insert them as footers in their personal outgoing e-mails.

Besides branding benefits of viral marketing, Favemail also claimed to drive site traffic for clients by inserting links within the logos to various destinations in the clients' Web sites. The NHL.com links, for instance, took fans to the NHL.com home page or to the teams' individual home pages.

The Favemail services will become one offering in a larger portfolio of Expression Engines products and services. While the company has not released additional specifics about the new services it wants to provide, it did say the focus would remain on using e-mail to drive site traffic and promote brand awareness. Expression Engines seeks to offer research and strategic planning services, content creation, message management and delivery, and reporting and analysis.

DiGuido joins Expression Engines after 13 years at Ziff-Davis. He held several sales and marketing positions, including publisher of Computer Shopper and ComputerShopper.com.

The privately held Expression Engines was founded in 1999 under the Favemail name. Its chief investors include Flatiron Partners, Chase Capital Partners and Grey Ventures.

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above