Farmers Insurance Picks Ancora to Handle Mail Processing
The multiyear contract with Ancora, San Fernando, CA, includes Farmers' insurance policy communications to its 10 million households, accounting for millions of pieces of mail monthly.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.
Here's a new angle on GDPR, likely one of many angles people haven't yet considered: Does web session recording count as collecting PII?
GDPR comes into force on May 25. Here's a timely look at its impact on B2B marketing and sales functions with Julian Archer of SiriusDecisions
Using R programming, marketers can create a marketing mix model to determine how sustainable their audience channels are, and make better ad spend decisions. Here's how