Farmers Insurance Picks Ancora to Handle Mail Processing
The multiyear contract with Ancora, San Fernando, CA, includes Farmers' insurance policy communications to its 10 million households, accounting for millions of pieces of mail monthly.
It will put Furgiuele & Company to work mapping clients' customer journeys.
Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.