Farm Boy Plans Gift Card

Share this content:
Farm Boy Inc., a Canadian specialty retailer of meat, bakery and deli products, retained Relizon to create and implement a gift card marketing program.

The deal aims to help Farm Boy acquire more customers and build repeat business through loyalty measures. Relizon, Dayton, OH, helped the retailer over the 2004 holidays, resulting in a 28 percent jump in gift card sales versus the paper certificates sold in the year-ago period.

Based in Boucherville, Quebec, Farm Boy sells produce, meat, bakery and deli products through seven locations in eastern Ontario.

Larger corporations, like Relizon client Hudson's Bay Co., typically prefer gift card programs for obvious reasons of convenience and safety.

Farm Boy previously ran an inhouse gift certificate program based on the paper format. Certificates were kept in a vault upstairs in the store. The cashier would have to ask the manager to retrieve one from the vault when required, thus backing up customer lines in the store.

Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above