Fair Issac Forms New E-Business Consulting Practice

Share this content:
Fair, Isaac and Co., Inc., a customer analytics and decision technology vendor, said yesterday that it has formed a new e-business consulting practice called Digital Marketing Science.


The San Rafael, CA company said that it started the division to create a new e-marketing model that will help e-marketers make informed online decisions. It will combine First Isaac's analytics with advanced marketing science techniques.


The service will extract information from e-commerce data to help optimize e-marketing decisions ranging from strategic decisions such as "Should we build a call center or be purely Web-based?" to tactical decisions such as, "How can we improve our conversion rates and customer acquisition costs through targeting and Web site personalization?"


The formation of Digital Marketing Science expands Fair, Isaac's commitment to e-marketing-related Internet services, a category that industry analysts believe will grow to over $60 billion by 2003, a better than five-fold increase from 1999.


Tom Grudnowski, Fair, Isaac's president and CEO, said that his company is ideally positioned to serve sophisticated e-marketing needs because of its technology and deep expertise in powering "better decisions through data."

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above