Fair, Isaac Teams With Equifax to Provide Enhanced CRM

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Fair, Isaac and Co. Inc., San Rafael, CA, and Equifax Inc., Atlanta, yesterday announced a partnership that will incorporate Equifax's consumer data integration services into Fair, Isaac's analytics and decision technology.


Fair, Issac will leverage this partnership to deliver advanced integration support for new products it is producing as part of the company's recently announced Strategy Network.


Fair, Isaac's first product enhanced by data integration services using the Equifax customer identifier process is an enhanced version of Fair, Isaac MarketSmart Decision System -- a multichannel marketing solution that helps companies determine where, when and how to interact with their prospects and customers to build stronger relationships.


Fair, Isaac's Strategy Network will be used in an array of products to integrate data, analytics, optimization, campaign management and personalization and to bring enhanced speed and accuracy to the process of updating databases, then distributing that information across business enterprise segments.


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