Experian Selects Database Management Solution

Share this content:
Experian's automotive information services division will use Firstlogic's Information Quality Suite to cleanse and standardize data contained in its national vehicle database. The database tracks the life cycle of more than 325 million vehicles nationwide and allows Experian to provide automotive information solutions to automotive manufacturers, automotive dealers, financial firms, automotive auctions, insurance companies and marketing agencies.


"With the massive amounts of data we receive on an ongoing basis, it is imperative that we have a data quality solution in place that helps us quickly turn raw data into actionable information," said Ken Kauppila, chief operating officer and senior vice president of technology at Experian's automotive information services division. "Firstlogic's Information Quality Suite helps us to efficiently receive and process data from over 175 disparate data sources in a 48-hour time period, clearly differentiating us in a market grown accustomed to actionable data that is months old."


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here