Experian Launches Tech Platform, Adds Client

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ATLANTA -- Experian, Costa Mesa, CA, said yesterday that it launched MarketOne, an open technology platform that will serve as host for Experian applications.

MarketOne was created by the company's Experian Marketing Solutions division, which expects to launch its first solution for the platform by the end of February 2006.

Experian also said yesterday that it was selected by retailer Limited Brands Inc. to provide database marketing solutions aimed at integrating customer data. Limited Brands' retail stores include Victoria's Secret, Bath & Body Works, Express, Express Men's, Limited Stores and Henri Bendel. Victoria's Secret also has a catalog and Web site.

Both announcements were made here at DMA·05.

Visit blog.dmnews.com for more updates from DMA·05

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